Marketing

The marketing strategy and plan for public libraries for 2005-2008 was agreed by the Minister David Lammy on 30th June 2005.

The target audiences for the national campaign in 2005 were identified as:

• Under 5s and their families
• Young people aged 18-25
• 55-65 year olds

There will be internal communications support to help reach library staff and an advocacy programme for central, regional and local government.

You can download the strategy, plan and appendices here:

Marketing strategy (Word 171KB)

Marketing plan (Word 303KB)

Library research findings (PowerPoint 820KB)

Heart of the Community presentation (PowerPoint 1.29MB)

 There is also a comprehensive toolkit of marketing information available to help public libraries. Details are available on the Public Libraries Graphics System page.