Skip navigation (Access keys)

Hub exit survey

Hub Exit Survey

DCMS has identified three priority groups for its Non-Departmental Public Bodies to reach: Black and Minority Ethnic individuals (BME); social classes C2DE; and disabled people. In order to tell how well the hub museums are doing when it comes to attracting visitors from these groups MLA commissions Ipsos-MORI to conduct an annual Hub Exit Survey. The visitor profile information this provides allows us to extrapolate the number of visits made by representatives of the priority groups to hub museums. These surveys also provide information on visitor satisfaction and attitudes to museums and galleries.