The development of digital media technologies are changing the way cultural organisations interact with their audiences offering new opportunities to develop a closer relationship and creating new ways for them to participate.
The DCMS Taking Part Survey showed that 83% of the English adult population or someone else in their household had access to the internet at home in 2009/10. Many cultural organisations now have websites that allow audiences to purchase tickets, renew and reserve books, search for information, preview shows and exhibitions and to take virtual tours.
Overall, 19% of all the population aged 16+ had visited a museum or gallery website compared to 11% for library websites and 11% for archive websites (2008/09). The chart below shows that there is significant variation by age. Those aged under 65 are significantly more likely to have visited a museum, library or archive website during the previous 12 months than those aged 65+.
Useful publications
Digital audiences: engagement with arts and culture online
Role of public libraries in supporting and promoting digital participation
MLA Reference Online: a milestone report
Building a society for all ages: Benefits for older people from learning in museums, libraries and archives
Useful case studies
East Sussex County Council Mobile Office
Essex Libraries E-Books
North East Archive Services Website
Streetmuseum app